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John D. Rockefeller, one of history’s most powerful and intelligent (not to mention enormously successful) men imparted this wisdom before his death: “I do not think that there is any other quality so essential to success of any kind as the quality of perseverance. It overcomes almost everything, even nature.”

Now, the amateur may be thinking “I’ll persevere for gold”; the primary problem is then finding an ‘in’ to the market without making too many sacrifices. After all, investment bankers are in it for massive wealth generation, the benchmark of success.

Investment banking is an incredibly enigmatic source of wealth generation. Today’s enormously powerful analytics are puzzling from an outsider’s perceptive. As with all societal institutions, investment banking has evolved over the years, and continues to display new practices and phrasing. Terms like: “Unicorn”, “Crocodile”, and “Cockroach” are now used to describe modern start-ups.

Do not be fooled by the frivolity of these descriptors. They are critical to properly understand modern investment banking.

Luckily, leaders like Martin Lustgarten provide a beacon of light for the common man looking to enter the market. Lustgarten has years of experience in popular organizations, including the ever-bustling world of venture capital often referred to as “VC”. However, the true indicators of his wisdom lie in the diversification of his assets and abilities: from work in the unpredictable entertainment industry, to marketing, and even health food retail.

Martin Lustgarten provides his followers with a human touch that is very real but left unperceived by those that fear the unknown. In his spare time, Lustgatern trades vintage watches and enjoys life with his family. This is a man whose heart falls in line with the spirit of The Renaissance, during which men did not limit themselves to mastery in only one theme.

The clever banker also offers advice and, “#interesting” articles that apply directly to the market and enlighten potential investors. Following Lustgarten’s leadership will equip an amateur with a tangible mental investment.

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