Activewear has become a major trend in fashion. It is a go to essential many wardrobes contain. Herbalife Nutrition, a leading nutritional supplement company, has noticed how this trend is not going away anytime soon. They have also realized that activewear would be the perfect attire for their three million member team of worldwide independent distributors. The health-conscious company wants their independent distributors to wear an attire that supports the company’s overall vision for living an active lifestyle. The company has always been a leader and trendsetting in the health and nutrition space. The company is run out of Los Angeles, California. But their presence is felt in ninety-five countries due to the immense amount of independent distributors that sell and promote their products. Ever since 1980, the company has been creating wealth management programs, sports nutrition and product to enable their customers to live a healthy lifestyle.
The health company would choose none other than FIDM to create an activewear collection for them. The school is home to a leading staff that prepares students for careers in fashion, product development, international manufacturing, and design. The students at this school are used to being sought after by big names like Nike. Now, they are getting sought after by Herbalife Nutrition. The nutrition company wants to give these young students a platform to turn their dreams and designs into a reality.
The competition involves fifteen students selected by FIDM staff. These students are going to be engaging with Herbalife Nutrition. They will have to undergo the complete process of creating a collection that involves going from concept to the actual collection. They will be responsible for sourcing their fabrics, creating designs, developing the product and presenting their collections. The winner’s collection will be turned into the official attire for the independent distributors.
This experience allows students to get hands-on with the global commerce of what goes into creating a clothing line, developing it and marketing the line. It exposes students to the marketplace. It allows them to work with a real-life client who is needing a collection for their business. Herbalife Nutrition is elated to be giving these students this opportunity to transform their fashion and design careers.