Retailer Web Services (RWS) recently announced they will be offering online reputation management software to independent durable goods retailers. The software is called WebFronts Review.
The software will help businesses manage their digital stamp and it will help them garner the power of positive reviews, which help increase visibility of sites and businesses online. Positive reviews can affect people’s decisions when it comes to buying products.
According to RWS, they developed the software to provide companies with a way for them to find out what is being said about them and how to deal with negative reviews. It also helps them increase positive reviews, as well as helping them manage their online reputation.
While developing WebFronts, RWS surveyed hundreds of consumers. They asked them how they used online reviews when it comes to deciding where to purchase items such as appliances, furniture and mattresses.
The technology used for the software was created with six industry practices in mind, which include monitor, alert, respond, solicit, showcase and share. The software monitors sites, such as Facebook, Yelp and Google, for reviews on a daily basis. This allows retailers to view their reviews in one spot.
Retailers can receive alerts via text and emails when new reviews pop up about their business. With just one click, the software brings retailers to the site of the review/reviews, which allows them to respond. Furthermore, the software offers tips to help business respond to negative and positive reviews.
WebFronts Review lets retailers solicit feedback from consumers after they have purchased items from them. Finally, it also allows retailers to share four and five star reviews via Facebook, right from the software.