Desiree Perez, the chief operations officer of Roc Nation, is among the women in music who featured in the 2017 Billboard. This is a list consisting of the most influential female executives in the music industry.
Some of these women play vital behind-the-scene roles to promote musicians, their brands, and merchandise. Although they are not always in the spotlight, they are the faces behind the affluence the artists enjoy.
Desiree Perez has been working with Jay-Z for more than two decades and is the force behind the expansion of his business empire. When Jay-Z co-founded Roc Nation with Jay Brown in 2008, they brought in Desiree Perez in 2009, and what Desiree Perez knows.
She took up her role and used her influence and unmatched negation skills to grow the business to the great label it is today. The company manages sound engineers, songwriters, artists, and producers.
Some of the big names they have signed include Rihanna, Mariah Carey, Timbaland, Shakira, Santigold and Rita Ora. The artist agreed to work with Roc Nation because they knew they would count on Desiree Perez to catapult them into the limelight, and http://weeklyopinion.com/2017/12/jay-zs-secret-weapon-desiree-perez/.
Rihanna is among the artists who have benefited from her deal with Roc Nation. Desiree Perez negotiated a $25 million deal with Samsung for her Anti-Tour. She continues to work closely with Rihanna as her financial and business consultant, and Desiree Perez on Facebook.
Des Perez, as she is commonly known, is also a close associate of Mariah Carey. She is a common figure in the artist’s events and a determining force behind Mariah Carey’s success as a household name, and read full article.