People might not recognize the name of Ryan Emmons, but they most likely have heard of his Waiakea water brand of bottled water. Even though this brand is relatively new in the bottled water market it has increased the overall sales of bottled water significantly.
Launched in 2012, this brand had an extraordinary rate of growth in its first three years of sales, jumping from 2,304 cases sold yearly to more than 122,000. This type of growth is unprecedented in the bottled water industry and is due in large part to the way co-founder Ryan Emmons chose to market his brand.
The Health Benefits
At just 22 years old, Ryan Emmons knew it would be difficult to enter the market with a new brand of bottled water, let alone outshine his competitors. Choosing to market Waiakea water as a premium brand he decided to focus on the aspects that mattered most to the average consumer.
Since the water is sourced from a natural underground spring, Mr. Emmons chose to advertise the health benefits associated with drinking the water. According to Gust, the water emerging at Waiakea springs travels through several layers of rock, which enhance it with beneficial minerals. Combined with a natural pH level, this brand of water is better at hydrating the body.
The spring where Waiakea water is sourced from is located in a protected forest area on the big island of Hawaii. The water itself comes from the rain that falls on the Mauna Loa volcano. The rainfall in this region continually replenishes the source of the water so the surrounding environment is never depleted of its natural resources.
The fact that the water comes from a sustainable source, combined with the remote location of the region, also proved to be a beneficial selling point. With an annual growth rate of 170 percent, Ryan Emmons has proved that a good strategy in marketing can definitely conquer the disadvantage of being a young entrepreneur.
Learn more about Waiakea Water: http://www.aquagrade.com/bottle/waiakea-hawaiian-volcanic-water/