Luiz Carlos Trabuco Cappi: Making An Impossible Mission Possible

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Luiz Carlos Trabuco Cappi is the current CEO of Bradesco Bank, which is known as one of the leading banks in Brazil. In the past, Bradesco Bank enjoyed being on the top, and they have the largest assets in the entire country. However, after the merging of Unibanco and Banco Itau into a single company, the distinction was taken away from Bradesco Bank, and they fell onto the third place. The union between their rivals has overthrown Bradesco Bank from their top position. However, even if they fell from the top spot, Bradesco Bank continues to be a reliable and stable bank, much to the joy of the locals who have trusted the financial institutions for decades.

Bradesco Bank was established in the city of Marilia, the same city where its present CEO was born and raised. Luiz Carlos Trabuco Cappi has witnessed how Bradesco Bank grew from being a local bank to a national financial institution. The success story of the company also inspired him, and he promised himself that he would be joining the company’s executive branch and he will be working for them in the future. To support his goal, he had to enroll himself at the University of Sao Paolo and study. While studying, he had the idea to try getting a job with Bradesco Bank, and at the age of 17, he became one of their clerks.


After he graduated from the university, Luiz Carlos Trabuco Cappi continued to serve Bradesco Bank. He would be promoted multiple times until he managed to reach the executive department director. Because of his perseverance and hard work, Luiz Carlos Trabuco Cappi became the company’s president and CEO. Under his management, he promised the board of directors that he would be doing his best to make Bradesco Bank number one again. Being the leader of the financial institution, Luiz Carlos Trabuco Cappi focused on improving the lives of the people working for the firm. He also likes to personally look at the current state of each department at Bradesco Bank, so he can have the idea of what he can do to improve their services. During every meeting held inside the financial institution, Luiz Carlos Trabuco Cappi would always ask each head about how their departments are doing, and since he wanted to be hands-on, he would give them advice on how they can face each challenge that is starting to overcome their departments.

Aside from being one of the nicest executives that Bradesco Bank ever had, Luiz Carlos Trabuco Cappi is also active in looking for potential talents who are outside the company premises. He would scout different areas in Brazil to find what he is looking for. Since the merging of Banco Itau and Unibanco, it has been the goal of Luiz Carlos Trabuco Cappi to retake their top spot and become the leading bank in Brazil. He had the idea to purchase HSBC’s Brazilian arm, and he had to visit their office in Brazil to negotiate the terms. He offered them $5.2 billion, and the company accepted the offer. The sale went on naturally, and just minutes after HSBC Brazil was sold to Bradesco Bank, the value of the company in the Brazilian stock market started to climb up.

According to Luiz Carlos Trabuco Cappi, he is just starting his mission. He is aware that there are still things that he has to fix, and he knew that the transaction between HSBC and Bradesco Bank is just the beginning. He assured everyone who stayed loyal to Bradesco Bank that they will experience something new now that Bradesco Bank is getting pumped.

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