For the entertainment conglomerate ROC Nation, Desiree Perez has quickly become the company’s secret to success as her influence as a leader has been felt across the company. Entertainment is a highly competitive industry as well, meaning that it attracts very driven individuals. Valued at $17.2 Billion, it is also one of the largest industries in the world. Desiree Perez is an exception in this industry, as she has found success as a woman in the entertainment business.She is also part of Jay Z’s push to expand business interests in the entertainment field.
Desiree Perez has played a huge role in optimizing profits and ensuring that the right talent for Jay-Z comes into the business. Her role has also helped Jay Z evolve in his career, from a rapper to the business mogul that he is today. She plays a huge role in any decision that Jay Z wants to make, and has an attitude that makes it easy for Jay Z to jump on new opportunities.Desiree Perez has also had a great track record with other artists as well.
This includes a $25 Million deal with Samsung that lifted Rihanna’s standing.Desiree Perez currently serves as the Chief Operating Officer at ROC Nation based in New York, New York. She has recently been featured in the Mogul Magazine as a result of her work with Jay Z. She runs SC Enterprises, which is Jay Z’s business arm. Desiree Perez is also a great negotiator and has helped many businesses to grow and to flourish.