Beneful is a dog food company that was founded in 2001. 5 years later the company was bringing in 300 million dollars. 6 years after that, the company was bringing in 1.5 billion dollars in revenue. Beneful is a brand that was created by Nestle Purina and it is now one of their top performers in revenue. Beneful is well known for the freshness and nutritiousness of its food. It is also well know for the innovation it uses to create both its packaging and its various marketing campaigns.
Beneful is also know for the strict safety codes it abides by. Not only are all products FDA and USDA approved, but Beneful also receives AAFCO certification. The means that the product is not only are but that it is providing animals with all of the nutrients they need in order to live a long and healthy life. The ingredients that Beneful uses is only the best. They mandate that their suppliers stick to very strict guidelines from panting to harvest and delivery. Ingredients are tracked and quality control checks are performed from the start of manufacturing to when the product is boxed.
These safety practices are starting to become more commonplace as dog food begins to replicate human food. This evolution was recently written about in an article by the Daily Herald. The article discussed how the pet food industry has now reached over 23 billion dollars according to Amazon in value and it is growing quickly. The article also mentioned what a big role premium pet food was playing in the growth of the sector.
The article mentioned how consumers now view their pets as family so it is a natural step to feed them like family too. Many companies see this and demand is growing. The variety of food available is unparalleled. Companies are removing preservatives and fillers and putting nutritious and fresh ingredients like real meat and antioxidant packed blueberries and cranberries. And the unique aspect is that both small and large companies are following this trend at the moment.